Schrader Electronics today announced details of a contract with Ford Motor Company which has the potential to generate up to 100 new jobs within Northern Ireland’s automotive sector.
Under the agreement, between 2012 and 2015 , Schrader Electronics will supply tyre pressure monitoring sensors (TPMS) for fitment to Ford’s European model range including two of the UK’s most popular passenger vehicles the Ford Fiesta and Ford Focus.
Commenting on the deal, Deputy Prime Minister, Nick Clegg, said: “This substantial contract is very welcome news for the Northern Ireland economy and for the UK’s automotive industry. Significant investments in UK businesses by global manufacturers demonstrate the UK’s position as a leader in world-class technology and engineering. As well as the positive impact on the regional economy, it is also very pleasing that local people stand to benefit from the deal through new employment opportunities.”
Schrader Electronics’ vice president of Business Development, Alfonso Di Pasquale, said: “Schrader Electronics is delighted to be able to make this announcement confirming a very important contract not only for us but for the automotive sector in the UK, particularly Northern Ireland. Ford is a leading automotive manufacturer and we enthusiastically look forward to working with this globally-respected brand. Ford is providing its European customers with the state-of-the-art direct TPMS technology.”
The contract is timed to coincide with the introduction of EU regulations making the fitment of TPMS mandatory across Europe for all new car models introduced as of 2012*. This key piece of automotive safety technology alerts the vehicle’s driver to a loss in tyre pressure by either a visual or audible alert in the driving compartment. The introduction of the technology is welcomed by Schrader as less than 5% of the driving population checks their vehicle’s tyre pressure each month** even though underinflated tyres account for 1% of all road fatalities***.
By making motorists more aware of their tyres’ pressure it is proven that they will keep them optimally inflated. This will also reduce unnecessary CO2 (up to 8% in some cases for 50Kpa [7psi] of pressure loss**) emissions as underinflated tyres require more energy to turn and thus increase a vehicle’s fuel consumption. Drivers will also prolong tyre life by adhering to manufacturers’ guidelines on the correct level of inflation.
Two types of TPMS are available in today’s European market, ‘direct’ and ‘indirect’ systems. Schrader Electronics is a leading global manufacturer of the direct system, which quickly relays accurate readings to the driver and unlike indirect systems it does not need a systematic manual initialisation every time tyres are topped up.
In 2010, Schrader sponsored the first global public and industry TPMS communications effort to raise awareness about tyre pressure monitoring systems and to stress the importance of appropriate tyre pressure. This included launching a comprehensive 3-in-1 TPMS online resource: TPMSMadeSimple.com for drivers; TPMSMadeEasy.com to address specific training and service needs of the aftermarket service & repair community; and TPMSMadeRight.com to assist original equipment manufacturers with quality questions and technology-based decisions.
*Legislation will make TPMS mandatory on new models launched as of November 2012 and then across all new passenger vehicles built as of November 2014.
Schrader® Electronics contract with Ford “very welcome news for the Northern Ireland economy and for the UK’s automotive industry” says Deputy Prime Minister Nick Clegg
10 Mar 2011
Schrader Electronics today announced details of a contract with Ford Motor Company which has the potential to generate up to 100 new jobs within Northern Ireland’s automotive sector.
Under the agreement, between 2012 and 2015 , Schrader Electronics will supply tyre pressure monitoring sensors (TPMS) for fitment to Ford’s European model range including two of the UK’s most popular passenger vehicles the Ford Fiesta and Ford Focus.
Commenting on the deal, Deputy Prime Minister, Nick Clegg, said: “This substantial contract is very welcome news for the Northern Ireland economy and for the UK’s automotive industry. Significant investments in UK businesses by global manufacturers demonstrate the UK’s position as a leader in world-class technology and engineering. As well as the positive impact on the regional economy, it is also very pleasing that local people stand to benefit from the deal through new employment opportunities.”
Schrader Electronics’ vice president of Business Development, Alfonso Di Pasquale, said: “Schrader Electronics is delighted to be able to make this announcement confirming a very important contract not only for us but for the automotive sector in the UK, particularly Northern Ireland. Ford is a leading automotive manufacturer and we enthusiastically look forward to working with this globally-respected brand. Ford is providing its European customers with the state-of-the-art direct TPMS technology.”
The contract is timed to coincide with the introduction of EU regulations making the fitment of TPMS mandatory across Europe for all new car models introduced as of 2012*. This key piece of automotive safety technology alerts the vehicle’s driver to a loss in tyre pressure by either a visual or audible alert in the driving compartment. The introduction of the technology is welcomed by Schrader as less than 5% of the driving population checks their vehicle’s tyre pressure each month** even though underinflated tyres account for 1% of all road fatalities***.
By making motorists more aware of their tyres’ pressure it is proven that they will keep them optimally inflated. This will also reduce unnecessary CO2 (up to 8% in some cases for 50Kpa [7psi] of pressure loss**) emissions as underinflated tyres require more energy to turn and thus increase a vehicle’s fuel consumption. Drivers will also prolong tyre life by adhering to manufacturers’ guidelines on the correct level of inflation.
Two types of TPMS are available in today’s European market, ‘direct’ and ‘indirect’ systems. Schrader Electronics is a leading global manufacturer of the direct system, which quickly relays accurate readings to the driver and unlike indirect systems it does not need a systematic manual initialisation every time tyres are topped up.
In 2010, Schrader sponsored the first global public and industry TPMS communications effort to raise awareness about tyre pressure monitoring systems and to stress the importance of appropriate tyre pressure. This included launching a comprehensive 3-in-1 TPMS online resource: TPMSMadeSimple.com for drivers; TPMSMadeEasy.com to address specific training and service needs of the aftermarket service & repair community; and TPMSMadeRight.com to assist original equipment manufacturers with quality questions and technology-based decisions.
*Legislation will make TPMS mandatory on new models launched as of November 2012 and then across all new passenger vehicles built as of November 2014.